Led end-to-end packaging content development for over 50 SKUs annually (spanning vitamins & supplements, household supplies, beauty, and food), driving strategy to execution while ensuring alignment with brand voice, regulatory standards, and stakeholder expectations
Developed and maintained comprehensive style guides to uphold a consistent, inclusive brand voice across all mediums and channels
Produced compelling copy for web product descriptions, delivery boxes, on-site bundles, and promotional inserts, prioritizing clarity, creativity, and mission-driven messaging
Streamlined content development processes to enhance efficiency from pre-briefing to go-live, establishing a reputation as a trusted partner for cross-functional teams
Conducted industry trend analysis and competitive research to craft innovative, resonant storytelling that engaged diverse audiences
Leveraged AI tools and platforms to optimize copy creation, enhance content strategy, and streamline workflows, resulting in an increase in efficiency and improved campaign performance
Thrive Market
January 2022 - Present
BH Cosmetics
April 2020 - December 2021
• Directed all copywriting and editing efforts for the brand across multiple touchpoints and channels: social media (paid and organic), D2C website, email marketing, packaging, SEO-driven blog posts, crisis communication, and in-store displays for retailers like Ulta Beauty
• Advanced the conceptualization of 10+ major launches per year, from ideation to execution, including “big picture” marketing copy as well as detailed shade and product names plus ingredient claims
• Refined tone of voice during a rebranding initiative including an updated manifesto, new website copy, and streamlined company value propositions
• Collaborated with cross-functional teams including design, marketing, social media, and product development to establish consistent storytelling, both internally and externally
Copper Cow Coffee
October 2019 - March 2020
• Oversaw all digital copy initiatives, ranging from product descriptions and banners on Shopify/Amazon to ideating and executing 4+ promotional A/B tested email campaigns and customer retention flows per week
• Spearheaded efforts to increase follower count on Instagram by over 30% through engaging copy via Stories, captions, and on-brand customer interactions
• Launched the brand’s first blog with roughly 3 long-form pieces a month and created new brand guidelines for copy, tone of voice, and personas
• Conceptualized new product launches and created copy for all brand packaging, including subscription boxes with brand storytelling and informational inserts
Brandable, Inc.
March 2019 - August 2019
• Created the copy for feminine hygiene brand Queen V’s new website, e-commerce platforms, social media, video scripts, and paid social ads and edited press releases and coverage
• Helped grow QueenV’s social media presence by over 50%, from 28k to 45k followers on Instagram
• Built cohesive marketing presentations for big-box retailers such as Walmart, Target, CVS, and Rite-Aid, incorporating original product names, descriptions, claims, and packaging copy
• Maintained top-tier influencer outreach and press relationships
• Answered customer service inquiries on Facebook and Instagram
Bristol Farms
October 2018 - March 2019
• Managed the copywriting for Bristol Farms’ paid social media ads, sponsored posts, promotional email campaigns, in-store signage, website descriptions, and blog posts
• Worked closely with the graphic design team to ensure that all fliers and recipe cards accurately depicted the Bristol Farms brand and best practices for SEO
Havas Formula
August 2015 - July 2018
• Ideated and executed extensive copy for social media, ranging from clients such as Panda Express, Dunkin’ Donuts, and SCAN Health Plan, with 250 pieces of original copy per week
• Developed brand voice and brand-new social media channels for client Rojo’s Autentico
• Researched and implemented new technologies in the field including scheduling and analytics platforms
• Moderated social media conversations with fans and consumers on each brand’s social channels
• Piloted strategy sessions and quarterly planning for editorial guides and digital campaigns
• Assisted in account management such as weekly calls and daily email check-ins with contacts of different calibers, including external agencies and vendors
• Implemented protocols for crisis communication during social media backlash
• Identified and acted upon real-time engagement opportunities with influencers and media outlets
The Smithsonian Associates (Washington, D.C.)
September - December 2014
• Created promotional packets for special Smithsonian lecturers, including pre-drafted social copy as well as live tweeting guides
• Wrote and edited blog posts for 1100 Jefferson (Smithsonian blog) and full content calendars for upcoming exhibits and museum features
Mark Cuban Companies
May - August 2013
• Produced promotional social media copy for AXS Live (music news channel) and live tweeting guides for each new episode and performer
• Built digital ad copy for upcoming releases of mobile apps under Mark Cuban Companies, such as Cyber Dust
Skechers Corporate
July - September 2013
• Tracked royalties and new contracts for Skechers’ licensed products
• Conducted research and drafted outreach to potential brand ambassadors of the new teen shoe line
• Communicated across internal teams to keep track of deadlines
• Evaluated competitors in the space to stay up-to-date with trends and industry patterns
Education
University of California, Santa Barbara
September 2011 - June 2015
• Bachelor of Arts in Communication and Minor in Professional Writing with an emphasis in Multimedia
• Part of the Executive Board for Kappa Kappa Gamma sorority
• Dean’s Honors List: 3.6 GPA
• Traveled to Washington, D.C. for a quarter as part of the UCDC program for an internship as well as a course in modern Politics and Journalism
Professional Skills
• Excellent technical/creative writing and communication skills
• Team player and able to follow direction
• Energetic and diligent problem solver
• Organized and flexible, even with non-traditional schedules
• Proficient in Microsoft Word, Excel, Powerpoint, and Outlook
• Proficient in the Adobe Creative Suite programs, including InDesign
• Basic knowledge of HTML coding and Wordpress
• Highly skilled with all native social media platforms and management software including HootSuite, Sprout Social, Meltwater, Sysomos, and Sprinklr
• Detail-oriented copywriter and editor for email campaigns, web copy, social media captions, packaging, and long- and short-form blogs