Thrive Market
January 2022 - Present
BH Cosmetics
April 2020 - December 2021
• Direct all copywriting and editing efforts for the brand across multiple touchpoints and channels: social media (paid and organic), D2C website, email marketing, packaging, press, SEO-driven blog posts, crisis communication and in-store displays for retailers
• Advance the conceptualization of 10+ major launches per year, from ideation to execution, including “big picture” marketing copy as well as detailed shade and product names plus ingredient claims per SKU
• Refine tone of voice during rebranding initiative including an updated manifesto, new website copy and streamlined company value propositions
• Collaborate with cross-functional teams including design, marketing, social media and product development to establish consistent storytelling, both internally and externally
Copper Cow Coffee
October 2019 - March 2020
• Lead all digital copy initiatives, ranging from overhauling product descriptions and banners on Shopify/Amazon to ideating and executing 4+ promotional A/B tested email campaigns and customer retention flows per week
• Spearheaded efforts to increase follower count on Instagram by over 30% through engaging copy via Stories, captions and on-brand customer interactions
• Launched the brand’s first blog with roughly 3 long-form pieces a month and created new brand guidelines for copy, tone of voice and personas
• Conceptualized new product launches and created copy for all brand packaging, including subscription boxes with brand storytelling and informational inserts
Brandable, Inc.
March 2019 - August 2019
• Created the copy for feminine hygiene brand Queen V’s new website, e-commerce platforms, social media, video scripts and paid social ads and edited press releases and coverage
• Helped grow QueenV’s social media presence by over 50%, from 28k to 45k followers on Instagram
• Built cohesive marketing presentations for big-box retailers such as Walmart, Target, CVS and Rite-Aid, incorporating original product names, descriptions, claims and packaging copy
• Maintained top-tier influencer outreach and press relationships
• Answered customer service inquiries on Facebook and Instagram
Bristol Farms
October 2018 - March 2019
• Managed the copywriting for Bristol Farms’ paid social media ads, sponsored posts, promotional email campaigns, in-store signage, website descriptions and blog posts
• Worked closely with the graphic design team to ensure that all fliers and recipe cards accurately depict the Bristol Farms brand and best practices for SEO
Havas Formula
August 2015 - July 2018
• Ideated and executed extensive copy for social media, ranging from clients such as Panda Express, Dunkin’ Donuts and SCAN Health Plan, with 250 pieces of original copy per week
• Developed brand voice and brand-new social media channels for client Rojo’s Autentico
• Researched and implemented new technologies in the field including scheduling and analytics platforms
• Managed various online communities and moderate social media conversations from fans and consumers on each brand’s social channels
• Lead strategy sessions and quarterly planning for editorial guides and digital campaigns
• Assisted in account management such as weekly calls and daily email check-ins with contacts of different calibers, including external agencies and vendors
• Implemented protocols for crisis communication during social media backlash
• Identified and act upon real-time engagement opportunities with influencers and media outlets
The Smithsonian Associates (Washington, D.C.)
September - December 2014
• Created promotional packets for special Smithsonian lecturers, including pre-drafted social copy as well as live tweeting guides
• Wrote and edited blog posts for 1100 Jefferson (Smithsonian blog) and full content calendars for upcoming exhibits and museum features
Mark Cuban Companies
May - August 2013
• Produced promotional social media copy for AXS Live (music news channel) and live tweeting guides for each new episode and performer
• Built digital ad copy for upcoming releases of mobile apps under Mark Cuban Companies, such as Cyber Dust
Skechers Corporate
July - September 2013
• Tracked royalties and new contracts for Skechers’ licensed products
• Conducted research and drafted outreach to potential brand ambassadors of the new teen shoe line
• Communicated across internal teams to keep track of deadlines
• Evaluated competitors in the space to stay up-to-date with trends and industry patterns
Education
University of California, Santa Barbara
September 2011 - June 2015
• Bachelor of Arts in Communication and Minor in Professional Writing with an emphasis in Multimedia
• Part of the Executive Board for Kappa Kappa Gamma sorority
• Dean’s Honors List: 3.6 GPA
• Traveled to Washington, D.C. for a quarter as part of the UCDC program for an internship as well as a course in modern Politics and Journalism
Professional Skills
• Excellent technical/creative writing and communication skills
• Team player and able to follow direction
• Energetic and diligent problem solver
• Organized and flexible, even with non-traditional schedules
• Proficient in Microsoft Word, Excel, Powerpoint and Outlook
• Proficient in the Adobe Creative Suite programs, including InDesign
• Basic knowledge of HTML coding and Wordpress
• Highly skilled with all native social media platforms and management software including HootSuite, Sprout Social, Meltwater, Sysomos and Sprinklr
• Detail-oriented copywriter and editor for email campaigns, web copy, social media captions and long and short-form blogs